COLOR EMOTION GUIDE HOW TO

RED is most commonly used when showing romance, danger or energy.

WHITE is the opposite with hope, goodness and purity in mind.

BLACK is commonly used to show power, mystery and death.

( image source) How many of these emotions are triggered when you see each of the colors below? Through the color chart below, we can quickly see 4-5 different emotions associated with each of the colors they represent. While common knowledge is that red means stop and green means go, there are many other colors and emotions associated than you might think. To select the best colors to be used within your logo design, you must first understand what each color represents.

COLOR EMOTION GUIDE HOW TO

How to Use Color and Emotion in Logo Design In this article we are going to take a look at many different colors, the emotions they emit and also some of the top brands in the world today and how they are using colors to get their message across to audiences around the world. Colors aren’t just what people see and how to bring logos to life, they are actually one of the most effective ways to engage with your audience while also triggering emotions when they see or think about your design. However, from a branding and business perspective, it’s definitely something all brands should consider.

It’s a good question and one that most individuals might not think about. Coming up with the perfect logo design for your business or brand simply isn’t a matter of just choosing the right name, tagline or even how it looks - it’s actually much more! For example, have you ever looked at some of the most famous brands and logo designs in the world today and thought about why they used the colors they used? Using the right colors for your logo design can mean the difference between having a successful brand, or one that simply makes people want to turn away.

Color emotion guide